Tuesday, December 6, 2016

How A Great Book Cover Can Sell Your Books

The old adage “Don’t Judge a Book by It’s Cover” is not always correct. Some book covers are well designed that you want to buy the book. Then you read it, and it’s not all that good. Or you hear a great review of a book and the cover is all wrong for it. However, the book is a great read. Then you have those few times where the book matches the story and the plot. That’s your goal when you design a book.

We fall into the trap of knowing our book so well that the cover we choose is not necessarily good for the public. We like it because we are invested in the story. When your reader sees your cover, and they don’t understand what it means, you lost a sale.

You can spend hundreds of dollars on a state of the art book cover and not get a single sale. Or you spend two hours making it yourself and it awesome. The truth of the matter is that no matter what you spend or how much you invest in it, the book cover has to match the story and the plot. Or you’re spending money and resources you could have put somewhere else.

Admit it, you have been tempted to buy a book with great graphics, and you read it, and you’re disappointed. Your readers will go through the same thing. Sometimes you see a great cover, and the book is even better. That’s your goal with your book cover. Get your reader to want to open in.
When you go through the process of picking your cover design, choose at least 3 different images or image sets, three different formats and ask people who do not know what the story is (not family or other writers, people who would read your book) and do a blind survey. You see what people have to say about the cover and go from there.

Ask questions to find out if they:

  • Are interested in the cover?
  • How does the cover make them feel?
  • Does the cover show the genre?
  • Would they reach for it if they saw it laying down?
  • If they saw the image online would they click on it?

Also, ask some follow-up questions:

  • What would make you interested in the cover?
  • How can I make if feel different?
  • What distracted you from buying?
  • Why wouldn’t you click on the image?
  • What did you not like about it?

Always be open to suggestions. Don’t defend your work. If it's not interesting, it's not attractive. You don’t have to explain it. The point is that you don’t need to. The cover has to speak volumes.

Thursday, November 24, 2016

Great Insurance Agent

Have you met Melinda Dozier?

She's an insurance agent for American National. She managed to lower my auto insurance. Not only that she got me a great rate for Renters Insurance and now I pay less than before.

A few month's ago I had a little accident at my apartment. The sink overflowed for about 5 hours. I didn't realized it until I woke up around 5 in the morning and swam to the bathroom. The damage was bad. The downstairs apartment was starting to leak.

The expense to have the water extracted, new carpet, new foam and labor. It cost me so much money that I'm still making monthly payments. It was horrible.

I shopped around for renters insurance. Did you know it's expensive. I mean like really expensive. So one day I met Melinda. I think we hit it off and we talked. After some hesitation of course. i don't know much about insurance, but she helped me through the process. I know have both insurance for my auto and my apartment. I'm as happy as a clam.

Call her up and tell her that I sent you. Andres Fragoso, Jr. she'll know who I am. We hang out sometimes.

Melinda Dozier - Agent
4055 Spenser St #316
Las Vegas, NV 89119

Thursday, June 30, 2016

Checklist for Author's Book Marketing

It's stressful enough as it is. You just published a book. Now, what? What do you do next? Are you ready for what's coming? Are you prepared?

As an author, you have book signings to prepare, presentations to promote your book, and of course the famous book launch. There's an easy way to do it. Here's a checklist that Graphics Technology created just for you.

Business Cards
     Always have them handy.You can't be without them. It looks really professional when you're talking about yourself and your book and someone asks you for your card. You give that person one. That makes you seem like an author that knows what you're doing.

     Invitations give your book events a personal touch and a formal feel. Granted, it's formal. But sometimes you need to be formal. Especially if you're having a book launch. You're inviting not just friends but also your fans.

Flyers and Signs
     A quick way to promote the time and place of your events. Don't forget to promote yourself everywhere you can think of. A simple sign on your table goes a long way.

     Events have tables and it's a great way to promote without being pushy. Your table is the main focal point. it's where you're seated. Show people that you're there. Also if you're launching a book, you can have tents on each table that gives information to those seated on your evening or where to get your book.

Book Marks
     Everyone loves a bookmark, pass them out with your book or by themselves. Make sure it has information about your current and following book.

Thank You Cards
     Give a personal thank you by mail. Remember how you feel when you get them and share the love.

Book Inserts or Announcement Cards
    Ask for Amazon reviews or give a quick preview of your next book. Sometimes you have more information to give your readers who buy the book from you. Ask them to give a review, post on social media, guest blog, etc. This is your chance to ask.

     From a distance or in a big crowd make sure people can see where you are. It doesn't matter if you're going to hang it above you, or on your table. Just have all the information on it.

     You mail out your book for reviews. Use your letterhead to look more professional and grab attention.

Sunday, May 22, 2016

Life in Keystrokes

Life in Keystrokes

Learn how to observe a live scene and exercise your creative skills to weave a story.

May 21, 2016
4:30 pm to 6 pm


Holley’s Cuppa
9265 S Cimarron Rd # 115
Las Vegas, NV 89178

Today we had one of the great actresses of our times, my niece, Marissa. She took time out of her busy schedule to come meet with some local authors who wrote two stories each from her acting. The exercise involved with Life in Keystrokes was quite a unique experience.

Marissa's first act was that of a young confused woman sitting waiting for something to happen. That's all she did for 10 minutes. We discussed 10 essential scene requirements to make writing come to life.

Each one of the authors gave her opinion of what they were seeing. Both of their stories were completely different from the other author. We're talking about setting, time, locations, age, emotions, and so much more.

After the workshop, the author's took their notes home to work on this week. We will read about their stories soon. So stay tuned and you will read what they wrote.

Sunday, May 15, 2016

The Writer's Sidekick for Novels

The Writer's Sidekick for Novels

As a writer, do you struggle to get yourself organized when writing a story? Do you start with a character and by chapter four he became a she and with a different name altogether? Maybe at the beginning of your story, your heroine has blue eyes and has one name, at the end of the story she becomes a hero, with the same name, just different sex. Do you find some of your stories have the location as a town and in later chapters a city in a different country? Have you noticed that you employ more time and efforts looking for notes that you have written on napkins, in notebooks, or hiding under your bed? You have had enough of wasting time looking for information that you already took notes on. Now, unexpectedly you find The Writer’s Notebook that is formatted to address some of your specific needs. Now you can concentrate on writing and not seeking the specifics.